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AI Specialist for Virtual Influencer and Avatar Creation
Develops realistic AI-generated personas and digital characters for social media marketing campaigns and brand storytelling across platforms like TikTok and Instagram
Key Responsibilities:
- Create realistic AI influencers and digital avatars using platforms like Centuria, D-ID, Synthesia, and HeyGen
- Design and animate AI characters with dynamic video and voice output for social media content
- Build consistent character personas aligned with brand voice, strategy, and target audience demographics
- Generate AI-based social content optimized for influencer-style posting across TikTok, Instagram Reels, and YouTube Shorts
- Collaborate with content and strategy teams to deploy virtual influencer assets across multiple platforms
- Stay updated on emerging AI tools, avatar technology trends, and virtual influencer best practices
- Develop scripts and edit AI-generated videos to maintain character authenticity and engagement
Skills & Tools:
- AI avatar and video generation platforms (Centuria, D-ID, Synthesia, HeyGen)
- AI voice synthesis and facial animation technologies
- Prompt design and AI content optimization techniques
- Social media platform knowledge (TikTok, Instagram, YouTube Shorts)
- Creative storytelling and character development abilities
- Visual design and aesthetics understanding
- UX design and branding experience
- Video editing and content creation tools
- Understanding of influencer engagement strategies and viral content mechanics
Where This Role Has Appeared:
- Ycon & Co (Marketing/PR Agency, Remote, From $300/month, July 2025)
Variants & Related Titles:
- Virtual Influencer Manager
- AI Avatar Designer
- Digital Character Creator
- AI Content Creator - Virtual Personas
- Virtual Influencer Strategist
Why This Role Is New:
AI Specialist for Virtual Influencer Creation emerged in 2023-2024 as AI avatar technology reached photorealistic quality and virtual influencers like Lil Miquela and Shudu gained millions of followers. The role addresses brands' growing interest in controllable, cost-effective digital personalities that can operate 24/7 without the complexities of human influencer partnerships, scandals, or scheduling conflicts.
Trend Insight:
As AI-generated content becomes indistinguishable from human-created content and virtual influencers demonstrate strong engagement rates, marketing agencies are creating specialized roles to capitalize on this new form of digital celebrity that offers unprecedented brand control and creative possibilities.
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